This Designer and TikTok Star Can Switch a Scarf Into Just About Anything

TikTok is essentially dominated by trending songs, dance challenges, and In general embracing creativity, but it really’s not as famous for its vogue scene. That remaining  ufacamsaid, a trendy Group is forming around the app—and Vogue is below to locate the most inspiring, and most elegant, creators.

This week’s need to-stick to account is Claudya Moreira (@claudyamoreira1), a 34-yr-old creator located in Lisbon, Portugal. On TikTok, she displays you countless tips on how to dress in and style scarves—she’s uncovered over 50 techniques thus far. She has an creative streak: She will be able to manner scarves into handbags, skirts, capes, and tops. Amongst her most popular films demonstrates her threading a scarf through button holes with a vest for making a belt. Her movies have become so well known that she launched her personal scarf brand name, Zafia, in September.

Moreira’s adore of scarves traces again to her upbringing. “In Cape Verde island, wherever I used to be born, elder women use a scarf tied around their heads to ensure that youthful men and women would know to deal with the elder Women of all ages Using the utmost respect,” Moreira suggests. “After i look back to my childhood, I’ve often experienced contact with scarves—looking at my grandmother, who lifted me, putting on it tied to her hair.” Obtaining usually integrated the accessory into her wardrobe, Moreira then brought her obsession with scarves to TikTok in April, where her styling guidelines took off. If you can transform a silk scarf into a prolonged-sleeve, asymmetrical crop prime, you’re By natural means likely to get focus.

TikTok: Courtesy of @claudyamoreira1
Considering that joining the app, Moreira has amassed more than a hundred and one,000 followers, all of whom enjoy observing her look for a new method to have on a scarf as outfits. In the beginning, nonetheless, she under no circumstances anticipated to produce that the main focus of her website page, and at that point hadn’t even released her model nevertheless. In its place, she tried out the frequent TikTok fare, and located it wasn’t Doing work for her. “Currently being at your house and unable to go anywhere [during quarantine], TikTok was absolutely a way to distract myself, inspirationblog ” Moreira states. “At first, I might just scroll by humorous movies and dance challenges—but to become very genuine, it did not do the job for me, Specifically the dance challenges. And I truly believed that I could dance!”

As her video clips begun attaining in acceptance, she chose to launch Zafia in September. Her graphic prints and vivid colours nonetheless take cues in the scarves that her mother and grandmother wore. “I worship my grandmother, mother, and all of the Women of all ages of my place,” Moreira states. “Zafia is my tribute on the Cape Verde islands, also to all they gave me.”


I commit a single to 2 several hours before the mirror almost every day, training new strategies to tie a knot which has a scarf, right up until it turns into something I like and I’d don. It is critical for me to produce a model that men and women can relate to, for that reason I attempt to be really modest and stylish. The moment it turns into some thing I like, I take a photo, reserve it to my cellular phone, and document it the following day. If I have time, I do it at once. I style the scarf along with an outfit, history it, edit the online video, and voilà—upload it on to TikTok and Instagram. I’m pretty inspired with the feedback that I acquire, so I actually really need to thank my supporters.

“Nuts.” That’s whatever they referred to as me for starting up a business in the midst of this planet pandemic. After producing a great number of films regarding how to tie a scarf, the thought of generating silk scarves from my own brand came to head. I was quite afraid, as I had no clue on how to operate a company, but I realized without a doubt that I experienced to mix my creativeness and also the product or service, and share it with the globe. After four months of accomplishing films displaying individuals tips on how to design a scarf, I did my very own investigation on commencing my very own enterprise, together with an online training course on job administration. Ultimately, in September I released the web site exactly where men and women might have entry to Zafia Scarves. I look for with Zafia to carry sophistication and class with timeless pieces.

How did you discover how to get so Imaginative together with your scarf styling?

It’s all about practicing. When you really like That which you do and you also get it done with passion, good matters occur. I analysis lots and spend hrs each day just focused on upcoming ways, upcoming stylings, and next creations. I like wearing scarves all around my neck, but a top combined with a match is by far my favorite.

I’ve in no way counted them, but I’ve not less than a person from Every single of my collections, and several other Other individuals I bought before founding Zafia. As one would see in my videos, I often try and place collectively the scarves along with a full outfit. I’m an enormous supporter of ’80s and ’90s traditional trend. My appears to be like are constantly coupled with classic items and just a little a little something modern-day. My most significant inspiration for manner is Princess Diana, Even though her legacy extends considerably past trend—she is the greatest style icon of your 20th century. From her most casual and sportive appears to be like to vintage and stylish, she generally appeared fabulous.

What is easily the most Exclusive piece within your closet?

I’ve an extended record with jackets, And that i am a tremendous admirer! It doesn’t issue whether it is a parka, coat, leather-based, denim—I just appreciate them. Even so, my favourite piece from my closet is really a scarf from my grandmother that is extremely Particular to me. It has a history Which’s The main element.