Here are 7 tips that will help get your emails delivered.
Tip#1: Manage and Maintain Your Online (and Overall) Reputation
a) Can’t say enough about this – it is completely within your control!
Tip#2: Get Opt-In Permission
a) You have to provide options to your subscribers to allow them to change their subscriber preferences. word-press Subscribers have to have the option somewhere in your email to opt-out if they so choose and it should be plainly visible.
Tip#3: Recipients Expect Frequent and Valuable Content
a) I get some emails on a daily basis, and one even sends between four and six per day. However, I always read them, because invariably they provide good and valuable content. Actually, two or three times a week is sufficient, and there is even some thought out there that once a week is enough. It really depends on your list and your product.
b) The bottom line – whatever your frequency, it has to contain relevant and valuable content. If not, they will opt-out or drop it into the spam folder!
Tip#4: Use a Recognizable “From” Address
a) I’ve received email from online marketers where it was kind of obscure as to where the email was coming from. There are plenty of email providers out there (see list above) so there is no excuse to not have a recognizable “from” address.
b) Make sure your subscribers have a way to reach you. If your “from” address in your email is not a reachable address, provide one somewhere in your email. I prefer to provide mine in the signature of my email.
Tip#5: Design the Header of Your Email to Deliver Your Message
a) This is the first thing they see when they open their mailbox! If you know anything about copywriting, you know that the header is the most important item to getting your email opened and read. This can be the difference between a successful or unsuccessful email campaigns.
b) Let’s say you aren’t good at writing headlines – there are plenty of sources out there where you can find someone that is. Go to elance.com, post what you want done and you’ll find someone that can do it for you. Just be sure to check them out thoroughly and get some good verifiable references. For as little as $200 you can get someone to write you a great email campaign with a great header.
Tip#6: Spam – Who Defines It
a) Does it really matter who defines spam? Absolutely!! What comes to mind when you think of spam? Most times the response I get is “It’s sending unsolicited emails.” Really, is that it???!!! If that’s what comes to mind, then you definitely need to familiarize yourself with what spam really is!! It can mean the difference between getting your email opened (delivered) or not.
b) CAN-SPAM laws were created and enforced by the FTC [Federal Trade Commission]. What is CAN-SPAM? The acronym CAN-SPAM derives from the bill’s full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.
c) ISP (Internet Service Providers), as well as the FTC have a large part in determining what is or is not spam. ISPs do not rely on CAN-SPAM to define spam. Their contention is that spam is first and foremost defined and determined by the user. If, for example, a user determines the email is spam by putting it in their spam folder, or in their blocked senders list, or just simply not opening it, then the ISPs consider it spam – whether or not it adheres to each and every rule of CAN-SPAM.
d) Stay current on the CAN-SPAM rules and make sure that every email campaign complies and adheres to those rules. Be sure that your email recipients can opt-out easily. Remind your email recipients of the email address they should use to request information or if they have any questions.
Tip#7: Relevance and Continuity
a) When the potential client and/or email recipient clicks on your PPC ad or a link that you provided in your email, it is imperative that what you had in your email and/or ad is where the link goes to. For example, if you are advertising something about weight loss, make sure that when they get to your site, you are actually promoting weight loss, and not something irrelevant – like, let’s say skiing!! Remember….it’s your reputation. If it doesn’t connect or is irrelevant, it could make the customer want to consider future ads irrelevant and they will avoid clicking on them.
b) When that happens too often, search engine algorithms will then label your ads as irrelevant, suppressing the Search Engine Marketing (SEM) and PPC conversions. SEM is only relevant if you have a website