Emails are replacing regular mail from the post office, not only because they are cheaper as there is no need to buy a stamp, but also because they are extremely fast. Emails can be sent and delivered almost instantly, in as few as five seconds depending on the server, to anywhere in the world.
What’s more, emails are being used to distribute a wealth of information, such as newsletters, promotional material and other highly useful stuff. How can you use this valuable form of communication to your advantage? By using an opt-in list to accumulate email addresses bazinga from people who are interested in what you do, you can then send them your promotional emails directly to their computers.
Though it is easy to find email addresses, if you are talking in thousands of numbers it will be difficult to utilise them to their full potential. In particular, you need to determine the characteristics of the recipients of your email. For instance, you wouldn’t want to send an email to a list consisting mostly of males if you were selling lipsticks.
A good opt-in list should include the profile of the email address owner. Here are tips on how to create a comprehensive opt-in list for a target market.
Create your own website.
Creating a website is made very simple nowadays. There are numerous sites available to assist computer users in making and maintaining their own websites. Some are more difficult to use than others. Some are free whereas some are pay monthly. (Check out my other article ‘Build Your Own Website- FREE or Pay Monthly’) Several web hosting sites are available too, and some of these are FREE as well. When you have your own site, you can add functionality that allows visitors to register with you or sign your guest book as they leave.
Offer a promotion or a FREE giveaway.
Not all the best things in life are free, as they say. But you can definitely offer a FREE product as long as it is something of good value, which must link in with your niche market. Some ideas for you are screensavers, free games and free program downloads. And what do you get from them? Just an email address, a name and a little something more about them, if you think it’s necessary. So get thinking and come up with something of value you can give out.
Make sure you write and keep on writing.
There are plenty of sites where you can upload articles that you write. Don’t forget to add a link to your article providing information about what you are trying to promote. Some readers will enjoy your work so much they’d like to contact you, so remember also to let them have access to your contact details.
Always allow an easy opt-out option.
People who join your opt-in list may want to opt-out of it at some point. People who are wary of joining may not join at all if they see that it would be nearly impossible to remove their email address from the listing. Let them see that it is as easy to opt-out as it is to opt-in.
Check out strategies of others.
You can even find a partner in generating an opt-in list. This way, you can split the expense and time needed to set up and maintain the list and both of you can share the information generated. It would be best to partner with a person or company that has a business which compliments your own. Both of you can then profit, without competing with each other.
Don’t forget offline marketing methods too. Check out my website for ideas.
Generate an opt-in list and you will start reaching out to people who could be your valued customers for a long time.
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Baz Smith Marketing
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