We all see a lot of advertisements for various products, programs and courses, and many of the claims seem too good to be true. Well, to be truthful, often they ARE too good to be true. If you read my last article, “How To Avoid Being Taken Advantage Of By Work At Home Or Online Marketing Offers”, you already know to avoid blind offers, but there are a lot of other things you can do to be a more aware consumer.
Whenever you encounter advertising copy that makes outrageous claims, you should probably be suspicious about whether the claims that are being made are actually true. It’s no secret that there is a subset of marketers out there that habitually inflate the claims of their products. This was true the early part of the last century with the “snake oil salesmen” and is true today in a number of markets, including anything to do with online internet marketing.
Much of the advertising copy you see these days seems to focus on either an emotional pitch, or trying to sell you the idea that you can become wealthy without any effort on your part.
The emotional pitches tend to push you to “imagine would it would be like if” you had all the money you wanted, or time, or whatever other thing they think can get you to suspend logic and just buy.
The wealthy without work pitches focus on a fundamental function of human nature, the desire to get something for nothing.
Both of these pitches usually contain at least some of what I call the The 10 Most Dangerous Words And Phrases In Online Marketing.
- Automatic income
- Autopilot (or variations like Autopilot Income, Autopilot Traffic)
- Black Hat (or Grey Hat)
- Make $1000 in 7 days, guaranteed (or whatever amount in a certain period of time)
- Set it and forget it
- Silver Bullet
- Work At Home
Yes, I know there are more than 10, so throw out the 4 you don’t think belong in the list. This isn’t rocket science, it’s an ongoing process, and this list was developed through long and hard experience.
Not every advertisement that contains these words or phrases is bad, and not every product that uses these words or phrases is a bad product. However, an awful lot of the advertisements that contain these are suspicious at best, and are often trying to sell products that cannot possibly provide all the benefits the advertising copy claims.
If you encounter these words or phrases you should look carefully to make sure you know what you are getting before you take advantage of one of these offers. Often these words are used with blind offers, which really don’t tell you what you are buying at all. Some times you may win and get a good product, but all too often these words are used to entice you to purchase a product that either won’t meet your needs or is very different from what you think you are being sold.